Klubbsoda

mattmcinerney:

I’m posting this video for multiple reasons. First, I have a pair of TOMS Shoes and I have a good friend who does a lot of work for them. It’s a great cause and the shoes are very comfortable. If you don’t have a pair, pick one up or get a pair for a friend.

Second, this video is a great example of typography and motion graphics. Reminds me of Marcellus Wallace

And a final note, if Helvetica is the corporate typeface, Gotham is quickly becoming the typeface of politics and philanthropy.